Farm Stories

California Strawberry Farm Tour

Jose Luis Rocha Jr: A California Strawberry Farmer

A small group of chefs, food and lifestyle influencers had the opportunity to get to know California strawberry farmer Jose Luis Rocha Jr. Rocha Jr. Berry Farms Jose, a third generation strawberry farmer, welcomed more than a dozen folks to his ranch for a behind-the-scenes look at what goes into

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The Heart of Santa Maria

Hear from Luis Chavez, a strawberry farmer from Santa Maria. He came to California from Mexico with nothing. Hear his heartfelt story about how strawberry farming gave him the opportunity to make a better life for him and his family.

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Strawberry Farmers: A Love Story

In the mid 90s Donato and Delfina were a young married couple picking strawberries to support themselves and their families. They were hard workers, determined to make ends meet and raise a happy and healthy family.

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A True Steward of the Land

Hector Gutierrez is a first-generation strawberry farmer from Oxnard, California. He exemplifies environmental responsibility in California strawberry farming. Growing up in an agricultural family in the Central Valley, Hector developed a profound respect for the land and a desire be a steward of the environment.

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Oxnard Strawberry Farmer

Meet an Oxnard Strawberry Farmer

A third generation California strawberry farmer, Glen’s grandfather – and then father – laid the groundwork (literally) back in the 1960’s for what Glen now considers his life. What started out as a small, 15 acre farm has now blossomed into a 600-acre family business. And it looks like there’s no end in sight to this family tradition, with most of his family in the business and signs that the next generation is poised to take the helm in the years to come.

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Here you will find personal stories from the farm, nutrition info from the experts, and enticing stories about strawberries from top chefs and food influencers. Enjoy!

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