Spread salt in a small dish and salt the rims of two glasses, if desired.

Mix together grapefruit juice, tequila, and honey in a cocktail shaker or bowl.

Add strawberries and lightly muddle them with the grapefruit juice mixture, then add a handful of ice.

Shake the Paloma in a cocktail shaker until cold, then strain into two glasses over crushed ice.

Fill the glasses the rest of the way with sparkling water and garnish with fresh strawberries.