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PO Box 269

Watsonville, CA 95077

About Strawberries


When it comes to fruits and veggies, some rank higher than others when it comes to nutrient content. Find out what defines a true “superfruit” and why strawberries are highly recommended by health professionals as part of a healthy diet.

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Thai Green Papaya Salad

Strawberry Farmers

California strawberries are grown by hundreds of family farmers who are passionate about producing the sweetest and healthiest strawberries in the nation. We encourage you to learn more about where your strawberries come from!

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Glen Hasagawa



Select and Store

Strawberries in Colander


California strawberries are fully ripe at the time they are picked and do not continue to ripen after harvesting. Here are a few tips on how to make your berries last as long as possible.

1) Choose berries that have a bright red color, a natural shine and fresh looking green caps.

2) Strawberries should always be refrigerated and kept dry until just before serving.

3) With green stems still in tact, rinse berries under cool water.

4) After rinsing, gently blot dry.

5) Remove the green caps from the berries with a light twist or with the point of a knife.


Freezing Strawberries

  • After rinsing, gently blot dry.
  • Slice stem off at top of berry.
  • Place cut side down on a cookie sheet lined with waxed paper.
  • Place uncovered in freezer for 24 hours.
  • Transfer strawberries to a freezer bag or container.
  • Frozen strawberries can be stored frozen for several months.

Serving Suggestions

Fresh California strawberries are most flavorful at room temperature. They can be enjoyed just as they are or sliced in cereals, salads and served with any meal, any time of day. For additional ways to serve strawberries, check out our recipe pages, our blog, or the California Strawberries Facebook page.