Harvested with Heart, Rooted in Sustainability

Every decision is a commitment to sustainability:  

• Sustainability doesn’t stop at the farm.
  It’s in the 100% recyclable clamshells that deliver California strawberries to your table – the most sustainable berry package in the world.  

• California produces more organic strawberries than anywhere in the world.
  Conventional strawberry growers also incorporate organic farming practices, like planting cover crops that improve soil health and increase biodiversity in their fields.  

• Strawberry farmers are dedicated to a regenerative future, reducing carbon footprints and boosting climate resilience.
  They’re working to prioritize ecological pest control (Integrated Pest Management) that helps promote safer soil, water, and air, all while protecting pollinator insects. Even the strawberry plants play a role in protecting our air, removing carbon and releasing oxygen back into the atmosphere.
• Driven by innovation, strawberry farmers have invested more than any other farm group in sustainability research.
  They’ve funded millions of dollars in research alongside the University of California and founded Cal Poly Strawberry Center to support the next generation of sustainable agriculture. 
• Strawberry farmers have pioneered farming techniques to preserve the precious resources entrusted in their care.
  They reduce water use through moisture-retaining mulch and water-conserving drip irrigation. 
• They’ve supported research toward smart strawberry varieties that are more sustainable, using hybridization to create new varieties that are they’re less susceptible to disease.
• The strawberry industry sustains California communities.
  Strawberry farming creates 70,000 jobs and reinvests 97 cents of every farm dollar locally.