Our Farmers

Farming always has its challenges, and growing strawberries is no different.

Farmers have to be resilient in the face of problems ranging from pests to bad weather. Growing strawberries is hard work and takes time and patience, and a willingness to work long days in the fields. But many of our farmers say they can’t imagine doing anything else. It’s a labor of love that, for many, has been going on for generations.

Here are some of their stories.

Meet Our Farmers

Santa Maria
Salinas / Watsonville
Ventura / Orange County

Many of the people who grow California strawberries come from multigenerational family farmers who know what it means to be stewards of the land — to care for the precious soil and the environment that make it possible to grow this unique and delicate crop. This same care is extended to the communities where they live and work.

Meet the Farmers: Santa Maria

9 Videos

Meet the Farmers: Watsonville & Salinas

10 Videos

Meet the Farmers: Ventura & Oxnard

4 Videos