Farming always has its challenges, and growing strawberries is no different.
Farmers have to be resilient in the face of problems ranging from pests to bad weather. Growing strawberries is hard work, and takes time and patience, and a willingness to work long days in the fields. But many of our farmers say they can’t imagine doing anything else. It’s a labor of love that, for many, has been going on for generations. Here are some of their stories.
Meet the Farmers: Santa Maria
Tom & Parker Jones3:50
Meet the Farmers: Watsonville & Salinas
Jose Luis Rocha Jr.2:56
Ed Kelly IV3:08
These family farmers know what it means to take stewardship of the land — to care for this precious soil
and the environment that it possible to grow this unique and delicate crop. This same care is extended to the communities where they live and work.