Growing strawberries is as much about the people behind the fruit as it is about the fruit itself.
California strawberries cultivate opportunities for Latinos and generations of immigrants coming to the U.S. in pursuit of the American Dream. Strawberry fields have historically provided opportunities for strawberry pickers, truck drivers and supervisors to advance to management positions and even farm ownership. Almost half of California strawberry farmers started out as field workers and more than 75% of the strawberry workforce, including management and field workers, are Latino.
Follow the stories of California farmers and farmworkers on social media using #BehindtheBerry.