Discover the hard work, love, and passion behind California strawberry farming.
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Jose Luis Rocha Jr: A California Strawberry Farmer
A small group of chefs, food and lifestyle influencers had the opportunity to get to know California strawberry farmer Jose Luis Rocha Jr. Rocha Jr.
California strawberries are grown along the coast by hundreds of California strawberry farmers who care deeply about the people, the land, and the communities where they live and farm.
