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PO Box 269

Watsonville, CA 95077

A Sustainable Harvest

Meet Dave Grotto

“Guyatitian” and acclaimed author, Dave Grotto, recommends a list of ten foods to include in a healthy diet. Find out how many you are already eating – and which ones you may want to add to your meals!

Learn More

Photo: Dave Grotto

In the Kitchen blog

In the Kitchen blog

Come join us “In the Kitchen” where we share tested recipes and expert tips for serving your family healthy meals every day!


Meet the Growers

Growing the American Dream report

Most of the US strawberries are grown in California by passionate farmers on multi-generation family farms.  Learn more about some of the faces behind this popular and nutritious fruit.

Learn more about the growers who bring America's favorite fruit to your table. 
Meet the Growers Videos

California Strawberry Farmer Stories

Donato and Delfina Olivera
Donato and Delfina Olivera


Amelia and Ismael Macias Amelia and Ismael Macias
Glen Hasagawa Glen Hasegawa
Greg France Greg France
Matt Kawamura Matt Kawamura