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About the California Strawberry Commission

The California Strawberry Commission exists to unify the California strawberry industry, ensuring successful farming operations while inspiring consumers and policy makers to love and sustain California strawberries. 

The commission’s objectives are met through the following departments:

Grower Education and Outreach

The Grower Education and Outreach program is committed to empowering strawberry farmers with technical resources and training in labor management, food safety, pesticide safety, and production services. By concentrating on the specific needs of strawberry operations, the program strives to elevate industry standards, foster consumer trust, and garner support from policymakers, ensuring a sustainable future for California strawberry growers.

Research

The Research Department delivers real production value to strawberry growers through a world-class research and automation program that addresses both short and long-term grower issues. Partnering with the Cal Poly Strawberry Center, and collaborating with the University of California, we strive to generate the knowledge and create the products and solutions that assure an economically and environmentally sustainable California strawberry industry.

Public Policy

The Public Policy team identifies federal and state legislative and regulatory issues that impact California strawberry production and works with policymakers to create comprehensive solutions that provide value to the California strawberry industry.

Market Insights

The Market Insights team is responsible for management and analysis of production and market sector data and sharing data/analysis results with the California strawberry industry through reporting tools and regular meetings.  We serve as the unified voice of the industry through outreach to the retail trade, and conduct promotional programs in Canada and Mexico, the top export markets for California strawberries.

Communications

The Communications team is the voice of the California Strawberry Commission, providing information on products and services available to the California strawberry industry.  The communications team also leads proactive outreach to the media, agricultural trades, and public, while also responding to emergencies and public inquiries.

Jason Sharrett, Director of Grower Education & Outreach

jsharrett@calstrawberry.org
805.586.2223

Chris Christian, Senior VP Market Insights

cchristian@calstrawberry.org
831.763.5423

Mark Martinez, VP Public Policy

mmartinez@calstrawberry.org
916.633.0061

Ventura growing region


Jeff Cardinale

jsharrett@calstrawberry.org
805.586.2223

Ventura growing region

Bill Turechek

cchristian@calstrawberry.org
831.763.5423

Ventura growing region

John Lin

jlin@calstrawberry.org
916.633.0061