California Strawberries Retail
STRAWBERRIES DOMINATE THE FRESH BERRY CATEGORY
The 2024 State of the Strawberry Category Report revealed actionable insights into sales trends and opportunities within the strawberry category. The report shows that strawberries continue to dominate the fresh berry category, achieving remarkable grown in both volume and dollar sales over the past year.
STRAWBERRIES SURPASSED ALL OTHER BERRIES IN SALES, GROWTH, AND PROMOTIONAL PERFORMANCE
SALES
Strawberries accounted for more than half of the fresh berry category’s volume sales.
GROWTH
Strawberries outpaced all other berries in year-over-year volume (lbs.) growth.
PROMOTIONAL PERFORMANCE
Strawberry promotions generated a greater sales lift on a smaller discount than all other berries.
OPPORTUNITY: CAPITALIZE ON STRONG SALES VELOCITY
The Northeast region showed strong volume (lbs.) sales velocity for strawberries, though distribution was low. Expanding distribution in the Northeast region presents a valuable opportunity to build on existing sales strength.
